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Is an app for your business worth it?

Is an app for your business worth it?
Thursday, April 12, 2018

We live in a smartphone age. Spending 5 minutes on a bus, train, or tram can show you that. Everybody has their eyes glued to a screen, scrolling, clicking, and swiping through their favourite content.


There are over 2 million apps available to download on Apple and Android. Is it worth your business investing in an app? Panthera investigates.


If you already have a website


This is the most common response to the question, “why don’t you have an app?” However, there are some problems with that answer.


If you look back even ten years ago, not every business had a website. Many business owners believed that it was unnecessary because they already had a sign on their premises and that “our customers know where to find us anyway.”


Nowadays, that attitude would seem strange and counter-productive to many. Consumer expectation now requires you to have a website – consumers may well take the same attitude towards apps in the future.


Businesses in the early 2000s did not rely on their websites to continue to trade. However, those which did invest in that technology were ahead of the curve and positioned to take advantage as the population became more connected and comfortable with online shopping.


Many analysts would now argue that this is what is happening again today but with apps.


How will having an app affect your business?


Having an app makes you more visible and present to your customers and those who might become your customers. Once they have downloaded your app, they will see it your app’s logo on their phones every day. This will keep your brand at the forefront of their minds.


You can use your app to engage with customers. The technology that a smartphone provides allows for instant feedback on a product or service that they have bought – invaluable feedback for improving what you sell.


This direct and quick information can be used both ways. If you are having a slow month, you can directly contact your customer base to notify them of a sale, for example.


Ongoing dialogue between you and your customers will increase their brand loyalty by making them feel more special as you offer them special, app-only deals.


What are the benefits of having an app?


Unlike websites, apps can be used offline. Even if it’s only a small part of your app which can be used without an internet connection, your app will still allow your customers to engage with your business when they otherwise would not have been able to.


Apps can also be updated. It doesn’t matter what new technologies come out over the next few years - your apps will be able to keep up.


Are there any downsides?


Apps aren’t free or even cheap, for that matter. The cost of developing an app for a business will depend on the type of business you have and the proposed functionality of that app.


You may need to establish whether there is actually a market for your app. If nobody wants it and they’re happy with your website, then it may be an unnecessary expense.


Your business might not even be right for an app. If you supply steel to industries or provide the navigation systems to intercontinental ballistic missiles, the chances are you can give the app a miss.


We can help


Have you been approached about getting an app for your business? Want to talk about it? You can call us on 01235 768 561 or email

What our clients say

For us, there is nothing better than a happy customer. Here are just a few that let us know how much we mean to them.

Pete Dungey

Simple, efficient and most importantly, hassle-free.

We found Panthera via our search for a Xero expert. We knew the software we wanted to use, and needed a forward-thinking accountancy partner who could get us up and running, and teach us the ropes moving forward. Tory and her team have always been on hand to answer our questions, and help us to grow as a business, particularly during periods of big change, such as becoming VAT registered. They are always on hand to alleviate any concerns and help to keep our records in order, which makes our year-end accounts an absolute breeze! Being based in Bristol, our relationship is entirely email based, alongside one consolidation meeting at year end - this keeps things simple, efficient and most importantly, hassle-free.

Pete Dungey Kaleido Grafik Limited
Anita van Eijndhoven

Talk Our Language

The support and service we receive from Panthera Accounting is very good. Everything from regular meetings, a prompt e mail response and the transition of our Xero software (which we find very pro active indeed) has and is all remarkably efficient. We find Panthera talk our language and make any process as painless and easy as possible.

Anita van Eijndhoven Quidne-IT
Ash & Tim Lane

Panthera brush aside the stereotype of the typical accountant

We got in touch with Panthera Accounting by way of a recommendation; we haven't looked anywhere else since. They are an extremely professional yet relaxed group of people. We were slightly daunted by the idea of accountants but Panthera brushed aside y the stereotypes. They are very understanding when answering any questions we may have. They are completely efficient, offer sound business advice, and are fantastically priced. We will continue to recommend them.

Ash & Tim Lane Starveacre Fencing
Jayne Johnson

An Asset to my Business!

The whole team at Panthera are great! Working with them has been a huge support to my growing business. They help me to understand the numbers I need to know. They give me technology solutions like Xero so that I can process things quickly and have access to my own figures. They are quick to reply, highly knowledgeable, nothing is too much trouble and as well as making sure that everything is compliant and on time, they are enthusiastic, professional and fun to work with.

Jayne Johnson Better People
John Baker

Absolute joy - they provide a first class service on every level

Working with Tory and the team at Panthera is an absolute joy - they provide a first class service on every level; from simple Xero issues through to more complicated tax enquiries, they’re always on-hand to help me get it right. I’m certainly not their biggest customer, but I’m always made to feel like their most important one.

John Baker BKR Solutions
John Castle

Professional and Friendly

I would like to say that Panthera Accounting have helped me with my business accounts for more than 4 years now. They have consistently offered an excellent competitively priced service that works both professionally and in such a friendly way that I would highly recommend them to everyone considering using their services.

John Castle Ilexanna Limited & Birch Castle Homes Limited
Jonathan Morrison

They are always there to answer queries and sort out issues

I had been with Mr Dunn for 20 years when upon his death Panthera took over the business. They now play a bigger part in the running of my business, they do all the stuff that has to be done but I don't like doing ie book keeping, VAT, wages, and returns. They are always there to answer queries and sort out issues and make sure all Tax deadlines are met. Their costs are fair, service is great and I have and would highly recommend them.

Jonathan Morrison Wallingford Builders
Pippa Scott

Professional, friendly and personal service.

Panthera Accounting have gone above and beyond the call of duty to guide and support our Company. They offer a professional, friendly and personal service that can take the stressful and sometimes frightening feelings out of running a business. They have guided us through the working of Xero and have offered “teaching sessions” on the day to day running of the accountancy package. Our only regret is that we didn’t join their team earlier.

Pippa Scott Scott's Commercial Services Limited
Sara Southey

Panthera puts the personal back in to accountancy!

Tory and her team have provided a friendly, approachable and helpful service from the start. They have delivered a quality service, above and beyond anything I could have expected. Panthera, with the help of the Xero package, have taken the stress, strain and confusion out of managing my company and personal accounts. I look forward to working with them for many years to come.

Sara Southey Bluestones Garden Design
Tracey Miller

Panthera are fantastic.

Panthera are fantastic. Always professional, going the extra mile for their clients and delivering superb service. I recommend them all the time to my clients.

Tracey Miller Bigger, Brighter, Bolder BBB

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